Analysis of the Introduction of the E-commerce Platform to boost the Trade of Agricultural Producers as a way to avoid Surpluses.
Keywords:
E-commerce, Commerce, Agricultural Producers, Market and Surpluses.Abstract
The search for the competitiveness of agricultural trade is linked to the economic development of the country, this research had as its main objective to analyze the possibility of introducing e-commerce in the agricultural field, having been carried out in the province of Manica in the Districts of Sussundenga, Macate and Machaze. It was found that the introduction and implementation of e-commerce in agribusiness would be an extreme advantage, it could facilitate the negotiation of the product between the producer and the final consumer, it will be accessible through machines such as computers, tablets, android cell phones and others with the ability to use data. It will be able to reduce surpluses and increase profitability, ease of contact and insertion in the market, avoiding intermediation, tax barriers to the physical market and sale of products at a speculative price. This platform could be an opportunity for the internationalization of agricultural trade, from the moment it puts the farmer in communication with the any interested customer, regardless of their nationality, this platform will allow the realization of the farmer's electronic marketing allowing agility in their sales. The implementation of this project may face some challenges, such as fear, resistance to adherence, due to the lack of information about the services, and it may be necessary to set up a delegation that can provide technical assistance to farmers in the use of the rich trading platform in the agricultural field.
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